This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.
Book details
- Author: O. Thyssen
- Publisher: Palgrave Macmillan
- eText ISBN: 9780230304017
- Print ISBN: 9780230245921
- Format: Fixed Layout
- Language: en
- Copyright: 2011
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