Cases in Marketing Financial Services – Ebook

Name: Cases in Marketing Financial Services - Ebook
SKU: 9781483105772
Price: 29.99 USD
Availability: InStock

29,99 $

by Author | Elsevier Butterworth Heinemann | eText ISBN 9781483105772

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SKU: 9781483105772 Categories: Banks & Banking, Ebook 8 Tags: Banks & Banking, Business & Economics, Finance, General, Investments & Securities, Marketing

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

Book details

Author: Author
Publisher: Elsevier Butterworth Heinemann
eText ISBN: 9781483105772
Print ISBN: 9780750606615
Format: Fixed Layout
Language: en

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