Consumer Behaviour: Perspectives, Findings and Explanations 1st Edition – Ebook
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by John O’Shaughnessy | 1st Edition | Bloomsbury Academic | eText ISBN 9781137003775
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A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
Book details
- Author: John O’Shaughnessy
- Publisher: Bloomsbury Academic
- Edition: 1st Edition
- eText ISBN: 9781137003775
- Print ISBN: 9781137003768
- Format: Fixed Layout
- Language: en
- Copyright: 2013
| License | Lifetime |
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