Corporate Communication 8th Edition – Ebook

Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations highlight the strategies companies have used to stay ahead. Students have the opportunity to participate in real-world decisions that managers had to make.

Book details

• Author: Paul A Argenti
• Publisher: McGraw-Hill Higher Education
• Edition: 8th Edition
• eText ISBN: 9781265476465
• Print ISBN: 9781264330263
• Format: Reflowable Layout
• Language: en
• Copyright: 2023

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