CRM: Redefining Customer Relationship Management – Ebook

In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.

· Defines the nature of new CRM niche solutions
· Provides entirely new types of functionality that mesh seamlessly
· Describes solutions focused solely on the needs of the customer

Book details

• Author: Peel, Jeffrey
• Publisher: Digital Press
• eText ISBN: 9781555582630
• Print ISBN: 9781555582630
• Format: Fixed Layout
• Language: en
• Pages: 217