Global Business 6th Edition – Ebook

Introduce students to international business success with the strategic approach and unique coverage in Peng’s “Global Business,” 6th Edition. This edition asks the question, “What determines the success and failure of firms around the globe?” Award-winning scholar and author Mike Peng provides answers from an institution- and resource-based view in every chapter, bringing continuity to the learning process. An inviting, conversational style with the latest research and examples reflect recent global developments, including deglobalization, geopolitics and trade wars. Integrative and in-chapter cases examine how companies have been navigating the ups and downs of the global economy. Debate sections draw students into meaningful discussions and encourage independent thinking.

Book details

• Author: Mike W. Peng
• Publisher: Cengage Learning
• Edition: 6th Edition
• eText ISBN: 9798214054155
• Print ISBN: 9798214054063
• Format: Fixed Layout
• Language: en
• Copyright: 2027

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