Integrated Marketing Communication: Creative Strategy from Idea to Implementation 3rd Edition – Ebook

Name: Integrated Marketing Communication: Creative Strategy from Idea to Implementation 3rd Edition - Ebook
SKU: 9798881849467
Price: 29.99 USD
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29,99 $

by Robyn Blakeman | 3rd Edition | Rowman & Littlefield Publishers | eText ISBN 9798881849467

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SKU: 9798881849467 Categories: Business & Economics, Ebook 8 Tags: Business & Economics, Communication Studies, E-Commerce, General, Internet Marketing, Language Arts & Disciplines, Marketing, Media Studies, Social Science

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.

Book details

Author: Robyn Blakeman
Publisher: Rowman & Littlefield Publishers
Edition: 3rd Edition
eText ISBN: 9798881849467
Print ISBN: 9781538101056
Format: Fixed Layout
Language: en

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