Managing Innovation Within Networks 1st Edition – Ebook

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

Book details

• Author: Wim Biemans
• Publisher: Routledge
• Edition: 1st Edition
• eText ISBN: 9781351330435
• Print ISBN: 9781138574137
• Format: Reflowable Layout
• Language: en
• Copyright: 1992