Marketing Research Essentials 9th Edition – Ebook

In Marketing Research Essentials, 9th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors’ practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.

Book details

• Author: Carl McDaniel Jr.; Roger Gates
• Publisher: Wiley
• Edition: 9th Edition
• eText ISBN: 9781119228325
• Print ISBN: 9781119239451
• Format: Reflowable Layout
• Language: en
• Copyright: 2016

Important Notice:

• Every item offered through our website is a digital e-book available in PDF or EPUB format. We do not ship or provide any physical books.
• Please make sure you understand the nature of your purchase before placing an order. Once the digital file has been delivered or accessed, refunds are only available in cases of technical problems.