Marketing Research Principles: Putting Theory Into Practice 3rd Edition – Ebook

Name: Marketing Research Principles: Putting Theory Into Practice 3rd Edition - Ebook
SKU: 9781954156371
Price: 29.99 USD
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29,99 $

by Kenneth E. Clow; Karen Elaine James | 3rd Edition | SAGE Publications, Inc | eText ISBN 9781954156371

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SKU: 9781954156371 Categories: Business & Economics, Ebook 8 Tags: Business & Economics, Marketing, Research

The third edition of Marketing Research Principles offers a strong emphasis on how to use marketing research to make better management decisions (w/application of marketing research to marketing and business situations). The authors focus on understanding and interpreting marketing research studies, and throughout the book they integrate data analysis, interpretation, application, data presentation, and decision-making.

Book details

Author: Kenneth E. Clow; Karen Elaine James
Publisher: SAGE Publications, Inc
Edition: 3rd Edition
eText ISBN: 9781954156371
Print ISBN: 9781891002557
Format: Fixed Layout
Language: en

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