Strategic Marketing Management 4th Edition – Ebook

The fourth edition of Strategic Marketing Management helps your students understand why strategies are developed, how strategies should be developed, what type of strategies are appropriate for different market conditions, and how strategies achieve a sustainable competitive advantage. The authors explain how beliefs and knowledge about markets shape the development of strategies and how to become effective and ethical decision makers.

Book details

• Author: Syed Akhter; Barney Pacheco
• Publisher: SAGE Publications, Inc
• Edition: 4th Edition
• eText ISBN: 9781954156012
• Print ISBN: 9781891002663
• Format: Fixed Layout
• Language: en
• Copyright: 2021