Strategic Marketing Management: The Framework 9th Edition – Ebook

Name: Strategic Marketing Management: The Framework 9th Edition - Ebook
SKU: 9781936572793
Price: 29.99 USD
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29,99 $

by Alexander Chernev | 9th Edition | Cerebellum Press | eText ISBN 9781936572793

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SKU: 9781936572793 Categories: Business & Economics, Ebook 8 Tags: Business & Economics, General, Marketing

Building on the view of marketing as a value-creation process that is central to any business enterprise,
this book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings.

Book details

Author: Alexander Chernev
Publisher: Cerebellum Press
Edition: 9th Edition
eText ISBN: 9781936572793
Print ISBN: 9781936572502
Format: Reflowable Layout
Language: en

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