Structured Creativity: Formulating an Innovation Strategy – Ebook

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.

Book details

• Author: T. Sauber; H. Tschirky
• Publisher: Palgrave Macmillan
• eText ISBN: 9780230513242
• Print ISBN: 9781403991508
• Format: Fixed Layout
• Language: en
• Copyright: 2006