The Marketing Plan Handbook 6th Edition – Ebook

Name: The Marketing Plan Handbook 6th Edition - Ebook
SKU: 9781936572731
Price: 29.99 USD
Availability: InStock

29,99 $

by Alexander Chernev | 6th Edition | Cerebellum Press | eText ISBN 9781936572731

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SKU: 9781936572731 Categories: Business & Economics, Ebook 8 Tags: Business & Economics, General, Marketing

The Marketing Plan Handbook offers a comprehensive approach to crafting sound, actionable, and impactful marketing plans that produce results. It outlines the process of marketing planning and the contents of the marketing plan.

Book details

Author: Alexander Chernev
Publisher: Cerebellum Press
Edition: 6th Edition
eText ISBN: 9781936572731
Print ISBN: 9781936572670
Format: Reflowable Layout
Language: en

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